Client success story
Sanjay VictorsCleaning Business · Google Ads
From Repeated Google Ads Suspensions to Consistent Leads & Walk-Ins
Sanjay's Google Ads account kept getting suspended, and when the ads did run, they weren't bringing in enough leads. We found out why Google kept flagging the account, fixed it, and then built the campaigns around getting leads.
- Fixed
- Repeated suspension problem
- Multiple
- Leads generated
- Multiple
- Walk-ins from those leads
- Stable
- Google Ads setup
Root cause found and addressed
Exact count to be added
Exact count to be added
Now usable as a lead channel
01Overview
Project at a glance
- Client
- Sanjay Victors
- Business
- Cleaning business
- Channel
- Google Ads
- Starting point
- Account suspended again and again; too few leads
- Engagement
- Account diagnosis, setup fix and lead-generation campaigns
- Time taken
- To be added
02The need
What did the client need?
Sanjay came to us with two problems. He wasn't getting enough leads for his cleaning business, and his Google Ads account kept getting suspended.
He had already tried Google Ads. Instead of becoming a steady source of customers, the account kept getting shut down.
This wasn't a “we need better ads” problem. Something at the account level had to be fixed first.
- A Google Ads account that stays live
- A steady flow of leads from Google
- Leads that turn into real customers and walk-ins
- An end to fixing the same problem over and over
The loop he was stuck in
- Run Google Ads
- Account gets suspended
- Fix it
- Restart
- Suspended again
03The problems
What stood in the way?
The account kept getting suspended
It had been suspended several times. Without an account that stayed live, there was nothing stable to run campaigns on.
The ads weren't bringing in enough leads
Even when campaigns were running, the business wasn't getting the number of enquiries it needed.
Nobody had found the real cause
Each suspension was treated as a one-off technical issue. No one had asked why Google kept flagging the account in the first place. That was the real problem.
04What we found
What did we find?
We didn't treat the suspension as something to appeal and forget. We went into the account to find what was creating the risk. Having set up and managed many Google Ads accounts, we knew where to look:
The goal wasn't just to get the account back. It was to give the business a stable base it could actually advertise from.
- What Google checks before it lets an account run normally
- Which account and business details need to be set up properly
- What precautions lower the risk of suspension
- Which practices keep triggering Google's systems
- How to set the account up correctly instead of patching the same problem
05What we changed
What did we change?
- 1
Diagnosed the real suspension problem
Instead of filing another appeal, we looked for the reason behind the suspensions.
- 2
Fixed the account setup
We corrected the problem areas and put the precautions in place that a stable Google Ads account needs.
- 3
Built campaigns for lead generation
With the account sorted, we focused on the actual goal: leads that could become customers and walk-ins.
- 4
Used our Google Ads experience
We accounted for the common issues behind repeat suspensions, so we fixed the system rather than one suspension at a time.
06The result
Google Ads became a working lead channel
Multiple leads
The campaigns started bringing in leads for the business.
Multiple walk-ins
Those leads turned into people coming in to the business.
A stable Google Ads setup
Most importantly, the repeat suspension problem that had stopped them using Google Ads was solved.
Before
After
- Google Ads account repeatedly suspendedSuspension issue diagnosed and addressed
- Campaigns not generating the leads neededMultiple leads generated
- Unreliable way to get customersGoogle Ads working as a lead channel
- Fixing the same suspension again and againRoot cause fixed at the account level
- Hard to get customers through GoogleLeads turned into multiple walk-ins
Numbers to be added
- Time taken
- To be confirmed
- Leads generated
- To be confirmed
- Walk-ins generated
- To be confirmed
- Campaign status / duration
- To be confirmed
07Proof
Proof & evidence
Google Ads account proof
Suspension history and the account running again.
Evidence coming soonLead generation proof
Leads from CRM, forms or WhatsApp.
Evidence coming soonWalk-in / customer proof
Customer evidence or Sanjay's feedback, shared with permission.
Evidence coming soonKey takeaway
Sanjay didn't just need someone to “run Google Ads”.
He needed someone to fix the problem that kept stopping the ads from running.
Fix the foundation first. Then the leads can come.