Client case study · 01
Anjali Goel: From a new coaching business in a highly regulated niche to ₹4.35L revenue in one month.
Campaign period
- Mar
- Apr
- May
- Jun
- Jul
Peak month · July₹4,35,000
- Client
- Anjali Goel
- Industry
- Stock Market & Trading Education
- Core offer
- ₹647 + bump offers
- Campaign period
- March – July
Key performance metrics
- Peak month revenue
- Best 7-day revenue
- July ad spendApprox.
- ~
- ROASApprox.
- ~
July
Single week
Approximately
Revenue ÷ ad spend
01Background
The client's challenge
Anjali was entering a completely new niche for her — stock market and trading education.
She had previously built and operated a startup, raised significant funding, and operated at a much larger scale. That venture ultimately did not survive, largely because of problems with the co-founder and team.
When she approached High Profit Coaching, she was starting again from scratch in a completely different industry.
She had strong subject-matter knowledge but lacked the coaching-business structure, marketing system, funnel, and customer acquisition strategy required to turn that knowledge into a scalable online business.
02Where we started
The starting situation
Challenge 1
A completely new niche
We had never worked in the stock market and trading education niche before. Financial and trading-related advertising is a sensitive, highly regulated category, requiring careful messaging and responsible marketing.
Challenge 2
Expertise without business structure
Anjali understood trading extremely well. However, knowing a subject and building a coaching business around that knowledge are two different things.
She needed help with:
- Offer creation and positioning
- Ad scripts and creative direction
- Landing pages and funnel architecture
- Customer communication
- Masterclass structure
- Sales strategy and customer acquisition
She had the knowledge. What she needed was the system.
03The system
What we changed
Instead of simply running advertisements, we worked with Anjali from the ground up.
- 01
Step 1
Built the offer
We designed a low-ticket entry offer priced at ₹647, with additional bump offers to increase average order value to approximately ₹2,144.
- 02
Step 2
Built the micro-offer funnel
Rather than depending entirely on webinars, sales calls, or high-ticket conversions, we built a micro-offer funnel that allowed customers to understand the offer and purchase directly.
- 03
Step 3
Built the marketing message
We guided the complete marketing communication:
- Ad angles and scripts
- Visual concepts and creative direction
- Landing page copy
- Offer positioning
- Customer communication throughout the funnel
- 04
Step 4
Guided her through the coaching model
Anjali was experienced in her subject but new to the coaching-business model. Our role extended beyond marketing. We helped her package her knowledge, communicate its value, sell it, and deliver it.
The objective was to build a structured business system rather than depend entirely on her becoming an exceptional salesperson.
Paid traffic
Ad angles, scripts & creative direction
Landing page
Offer positioning & landing page copy
₹647 entry offer
Low-ticket, direct purchase
Bump offers
Average order value ≈ ₹2,144
Delivery & communication
Masterclass structure & customer communication
Entry offer
₹647
AOV with bumps (approx.)
~₹2,144
04Outcome
The results
In July, the funnel generated approximately ₹4,35,000 in revenue against approximately ₹1,50,000 in advertising spend.
That represents approximately 2.9X revenue-to-ad-spend ROAS.
The funnel was designed to recover advertising investment through front-end sales rather than depending entirely on backend high-ticket conversions.
ROAS = revenue ÷ ad spend
₹4,35,000 ÷ ₹1,50,000
≈
ROAS here means revenue divided by advertising spend. It is not profit or net ROI, and it excludes other business costs.
The ₹1,11,555 week
At one point, the funnel generated ₹1,11,555 in just seven days.
This was one of the strongest short-term milestones of the campaign.
- Offer strategy
- Messaging
- Creative direction
- Funnel architecture
- Paid traffic
- Consistent execution
It was the outcome of combining these into one connected system.
05Why it worked
What made this case study different?
High Profit Coaching
We entered the project without prior experience in the stock-market coaching niche.
Anjali
Anjali entered without a structured coaching-business system.
Our job was to take her existing expertise and build the business and marketing infrastructure around it.
Anjali also played an important role by following the process, implementing recommendations, and consistently executing what was required.
Strategy + execution turned the idea into measurable revenue.
Before vs. after
The transformation
Before
- New coaching niche
- No structured coaching-business system
- No proven acquisition funnel
- Sensitive advertising category
- Uncertainty around positioning and offer
After
- Structured ₹647 micro-offer
- Approximately ₹2,144 AOV with bump offers
- Direct-response funnel built from scratch
- ₹4,35,000 revenue in July
- ₹1,11,555 revenue in a single week
- Approximately 2.9X ROAS
06Proof
Proof & evidence
Screenshots from the campaign's revenue, ad and payment platforms, plus the funnel itself — shared with the client's permission.
Revenue screenshot
Revenue dashboard for the campaign period.
Evidence coming soonMeta Ads Manager screenshot
Ad spend and campaign performance from Meta Ads Manager.
Evidence coming soonPayment gateway screenshot
Transactions recorded by the payment gateway.
Evidence coming soonFunnel screenshot
The ₹647 micro-offer landing page and checkout.
Evidence coming soonClient testimonial
Anjali's own words about the engagement.
Evidence coming soonThe core lesson
Anjali didn't need another course teaching her how to trade — she already had the expertise.
What she needed was a system to turn that expertise into a marketable, sellable coaching offer.
That's what we built.