Client case study · 04
Prasad Gadkari: From traditional lead generation to a Micro-Offer Customer Acquisition System that turns interest into paying, better-informed buyers.
Acquisition model
- Attract
- Educate
- Qualify
- Convert
- Client
- Prasad Gadkari
- Business
- International Business Opportunities & Consulting
- Acquisition model
- Micro-Offer Funnel
- Backend offer
- Higher-ticket Consulting / Coaching
- Campaign period
- To be confirmed
The Micro-Offer Model
Generate buyers first. Then educate them toward the backend offer.
The new customer journey
- 01
Interested
Sees a targeted ad
- 02
Purchases
Buys the low-ticket entry offer
- 03
Experiences expertise
Meets Prasad through the product
- 04
Gets educated
Learns about the opportunity
- 05
Becomes better informed
Understands the value of working with him
- 06
Progresses toward backend offer
Higher-ticket consulting / coaching
01Background
What did the client need?
Prasad helps people explore and establish business opportunities abroad.
He didn't simply want more leads. He wanted prospects who understood the opportunity, were serious about moving forward, and were suitable for his higher-ticket consulting/coaching program.
His objectives
- 01Create awareness about his expertise and offer.
- 02Educate prospects about business opportunities.
- 03Filter low-intent prospects.
- 04Build trust before the sales conversation.
- 05Move suitable prospects toward his backend program.
Not more leads. Better-informed, serious prospects.
02Where we started
The starting challenges
Challenge 1
Lead quality
He didn't want to spend time dealing with people asking basic or irrelevant questions. He wanted a better-qualified audience.
Challenge 2
Traditional lead generation didn't fit
Free PDFs, generic lead magnets, webinars, and masterclasses weren't aligned with his preferred acquisition model.
Challenge 3
No complete acquisition system
He needed an integrated system covering every stage:
- Offer
- Landing Page
- Funnel
- Payment
- Automation
- Follow-up
- Qualification
- Backend Offer
Challenge 4
Prospects needed awareness before the high-ticket conversation
Prospects needed to understand Prasad, his expertise, the available opportunities, and the value of working with him before considering a higher-ticket engagement. The front-end product needed to educate and create awareness without replacing the deeper consulting, guidance, and implementation offered in the backend program.
03The shift
What we changed
We introduced Prasad to the High Profit Coaching Micro-Offer Model.
Instead of immediately selling a high-ticket program or collecting free leads, we created a low-ticket entry point.
Not
Selling a high-ticket program immediately
Not
Collecting free leads
Instead
A low-ticket entry point that creates buyers
04The system
What we built
A complete acquisition system — eight connected pieces, from the offer to the ads that feed it.
- 01
Offer restructuring
Positioned the front-end offer to attract prospects interested in the business opportunity.
- 02
Copywriting
Developed messaging to communicate the opportunity clearly and attract relevant prospects.
- 03
Course / product structure
Structured the front-end product around awareness and education without replacing the higher-ticket consulting offer.
- 04
Landing page
Designed a conversion-focused landing page for the front-end offer.
- 05
Complete funnel
Built the customer journey from initial interaction through purchase and backend progression.
- 06
Backend automation
Connected the required automation systems to move prospects through the acquisition process.
- 07
Follow-up & sequencing
Developed communication sequences to educate and nurture buyers after their initial purchase.
- 08
Paid acquisition
Launched the advertising system to bring targeted prospects into the funnel.
Front end
Targeted paid advertising
Brings relevant prospects in
Low-ticket micro-offer buyers
Front-end buyers — paying, not free leads
Educated through follow-up
Automation + nurture sequences
Backend
Qualified prospects
Higher-intent buyers identified
Backend consulting / coaching
Higher-ticket conversation
Not every front-end buyer is a qualified backend prospect — the follow-up stage is where higher-intent buyers are identified.
05Outcome
The results
Once the system went live and advertising started, the funnel began generating front-end sales.
The important validation was that prospects were purchasing the offer rather than simply clicking advertisements.
The acquisition model was designed around
- Attract
- Educate
- Qualify
- Convert
Campaign numbers
Pending verificationFront end · Micro-offer buyers
- Front-end sales
- —Pending verification
- Revenue generated
- —Pending verification
- Cost per acquisition
- —Pending verification
- Time to first sale
- —Pending verification
Backend · Qualified prospects & consulting
- Qualified prospects
- —Pending verification
- Backend calls / bookings
- —Pending verification
- Backend conversions
- —Pending verification
Campaign · Timeline
- Campaign duration
- —Pending verification
These figures are being verified with the client and will be published once confirmed. Front-end buyers and qualified backend prospects are reported separately — a front-end sale is not counted as a qualified prospect.
06What Prasad got
The client outcome
Prasad didn't just get another lead-generation campaign.
He got a customer acquisition system designed around how his business operates.
Instead of depending entirely on free webinars, PDFs, or generic lead magnets, the system created a front-end offer that could:
- Generate paying buyers.
- Create awareness.
- Demonstrate expertise.
- Educate prospects.
- Help identify higher-intent buyers.
- Create a pathway toward the backend consulting/coaching offer.
Before vs. after
The transformation
Before
Traditional lead generation
- Free content and lead magnets
- Unqualified leads
- Repetitive basic questions
- Time spent on low-intent prospects
- Difficult qualification before sales conversations
After
Micro-Offer acquisition model
- Targeted paid advertising
- Low-ticket entry offer
- Paying buyers instead of only free leads
- Awareness and education before backend conversations
- Follow-up and automation
- A structured pathway toward higher-ticket consulting/coaching
07Proof
Proof & evidence
Sales, ad, funnel and payment screenshots, backend booking data and the client's own words — published once verified and shared with the client's permission.
First sale screenshot
The funnel's first front-end sale.
Evidence coming soonAdvertising dashboard
Ad spend and campaign performance.
Evidence coming soonSales dashboard
Front-end sales over the campaign.
Evidence coming soonFunnel analytics
Visits, checkouts and purchases by stage.
Evidence coming soonPayment gateway evidence
Payments recorded for the micro-offer.
Evidence coming soonWhatsApp conversation
Buyer or client conversation, shared with permission.
Evidence coming soonBackend call & booking data
Calls booked by qualified prospects.
Evidence coming soonClient testimonial
Prasad's own words about the engagement.
Evidence coming soonThe core lesson
Prasad didn't need another generic lead-generation campaign.
He needed a system that could attract people willing to take action, educate them about the opportunity, and create a pathway toward his higher-ticket consulting program.
The Micro-Offer Model provided a different approach:
- 01Generate buyers first.
- 02Build awareness.
- 03Educate prospects.
- 04Create a pathway to the backend offer.